| Featured Email: Messy Nessy Chic

Vanessa Grall is a bohemian, Paris-based writer and the woman behind the successful cult travel website, Messy Nessy Chic. She spends her time seeking out obscure corners of the globe and sharing her stories of fascinating places and people, past and present. "I try to make Messy Nessy Chic reflect the aesthetic of travellers, explorers and collectors," Vanessa explains, "like a cabinet of curiosities." The Messy Nessy Chic newsletter, powered by Sendicate, shares this aesthetic. The minimalist, yet classic design and beautiful images let the content speak for itself. Full of surprises, you never quite know what to expect when you open the weekly newsletter, but can be guaranteed to find something you'll find intriguing. We caught up with Alex, "Co-Founder at large / Magic Elf / Chief Technical Boss man" at Messy Nessy Chic, to discuss the one second rule, the thin line of pop-ups and the worst email he's ever received. How do you stand out amongst the crowd? We try to do things differently at Messy Nessy Chic. After 5 years and about 2000 articles, we're starting to know what our audience likes and what visitors are after. It's a subtle mix of content, tone and design. How do you create an email people want to read? Text and imagery are key. When you browse your email, you usually decide within less than 1 second wether you want to open it or not. This is especially true when you check your mail on a phone and archive them in just a swipe. First of all, you want a title »

| Printful name Sendicate their number 1 Tictail app

We know we're awesome but it's always nice when someone throws a little recognition your way. This week are friends at Printful named us their number 1 app for ecommerce platform Tictail. Here's what they had to say: "I’m going to sound like a broken record here, but I’ll say it anyway: email marketing really works. So why not download an app that will help you send professional emails to your list. Sendicate is perfect for this purpose; it features affordable pricing, beautiful templates, and analytics. Its emails are also optimized for mobile use, which, as we know, is super important these days. With this app, your email list will be excited to open your messages." Thanks for the kind words guys! Check out the rest of the top 10 here. »

| Featured Email: Destination Artists Touring Agency

Destination Artists Touring Agency (DATA) is a New York City based booking agency directing the live touring careers of its musicians and artists. In their monthly Sendicate powered newsletter, the agency connects their clients with important players in the music and event industries. DATA's newsletter utilises Sendicate's Tokyo template to seamlessly recreate the slick design of their website. Greg Fischman from DATA took some time out to answer our questions on successful email marketing. How important is good design to getting a response from your audience? Extremely important and Sendicate’s design was the number one reason Destination Artists Touring Agency (DATA) selected its email services. Good design is crucial in presenting our agency and artists the right way to influencers we are looking to work with. How do you stand out amongst the crowd? By keeping the email format consistent. We open with DATA’s logo and lay out information the same way every time so that the reader becomes familiar with our style & design. How do you create an email people want to read? By limiting our email to strictly one per month and creating a monthly newsletter. If you overdo the volume of emails they can quickly lose their effectiveness. We carefully curate each month’s email to make sure it is meaningful content on our artists that subscribers would want to know about – new music, tours, big shows, & press features. How do you stay fresh? Rather easily actually since our product is artists and musicians who need to constantly stay fresh to grow. New »

| Indie-folk group, Del Water Gap, know email lists are the future of the music industry

Photo: F. S. Oleshansky Del Water Gap are an indie-folk group based out of Manhattan. Their melodic tunes, beautiful harmonies and heartfelt lyrics are winning them fans and critical acclaim. However, as our attention spans decrease thanks to smartphones, there’s never been a more difficult time for a band to keep their fan base engaged and interested. "I’ve never liked the Mailchimp monkey. He looks like a liar." - S. Holden Jaffe, Del Water Gap Having grown up through the rise of the social media zombie apocalypse, Del Water Gap’s front man, S. Holden Jaffe, recognizes the difficulties in getting heard. He believes, as do many big players in the music industry, that the best way to get your message out there is through growing your mailing list and sending newsletters fans want to read. We caught up with Holden to talk growing lists, strategy and design. You’ve said 'Email lists are the future of it all.' We agree! Why do you believe this? We’re all aware of what Facebook has become as of recent. It’s hard to get one’s content above the noise without paying. So after the trusty timeline, email seems to be the logical delivery system. Requiring fans to double opt in to join a list is also huge - you end up with a much more organic, passionate following, whereas any rando [sic] can like your Facebook page and forget about you. How do you build your list? Most of our entries come from folks who buy our »

| Featured Email: the Bearleader Chronicle

The Bearleader Chronicle is a monthly online Travel magazine where people who are passionate about experiencing new things go to be inspired. Run by a team of adventurers with countless miles of travel under their belts, the Bearleader's mission is to look beyond the obvious to uncover the best the world has to offer. Their website has the feel of an old-fashioned newspaper, yet its simplicity and excellent design makes it feel fresh and modern at the same time. We especially love the flat design world times and weather report in the footer. They have replicated the website's great design in their Sendicate powered newsletter. The responsive design and minimalistic approach to their newsletter ensures it looks awesome on all screens. We caught up with Daniela Stallinger, Bearleader's founder and editor based in New York, to talk branding, marketing and strategy. How do you ensure your voice is seamless on all marketing platforms? It was part of our brand design from the beginning to communicate via a variety of media and channels, and to tune our message to play to each’s strengths. We use Facebook and Twitter to announce what is happening on the site. On Instagram we use strong visuals and quotations to spark interest for potential readers. And we use Findery.com, a new map based social media platform, which is the perfect format for our travel centric content. So we can only maintain consistency by having a solid brand structure and following it like a roadmap every day. How do you stand out amongst the crowd? »