| Why Segmentation is Vital for Email Marketing

Marketing communications is often a juggling act between sending highly targeted and relevant messages to individuals that will resonate with them, and mass marketing where the one message is delivered to many people at once. While the former results in a much greater likelihood of a conversion, the cost of getting the message to the individual is quite high. Conversely, with mass marketing the cost per individual is quite low but the likelihood that individuals will convert is similarly quite low. One of the many reasons email marketing such a powerful tool for marketers is that this trade off is not as pronounced with email. Sending emails is cheap and it’s relatively easy to build a decent subscriber list. While some people still treat email marketing as though it’s a mass marketing tool, savvy marketers have realised its potential as a tool to send targeted and highly relevant messages. And with services such as Sendicate, it has never been easier to send targeted emails out quickly. The difference between treating emailing as a mass marketing tool versus a personalised marketing tool is segmentation. Instead of sending the exact same message to all of your subscribers, you segment your list into similar groups that’s relevant for your overarching marketing strategy. This allows you to realise the benefits of sending personalised marketing messages to your subscribers without incurring the cost typically associated with this. General guidelines for segmentation Segmenting your email list is recognising that there exists various types of different people on your list that will respond positively »

| Get Smarter Ecommerce Email

Introducing SmartrMail, the smart email app for ecommerce made by us. Keep reading for a quick run down on why SmartrMail kickass for ecommerce email. 1. Automatic product emails Send out automatic emails with featured products from your store. Choose which products to recommend based on freshness, price, and stock quantity. You can also choose whether to recommend products based on popularity or individual user behavior. Set the frequency and when you'd like emails sent, and you're ready for take-off! 2. Auto abandoned cart emails & recommended products Auto abandoned cart emails are the most efficient way you can remind your customers that they have left something in their cart. While you're at it, you can also choose to recommended products based on their individual behaviour. 3. Advanced pop up settings Need to find a way to monetize the traffic coming through your site? Quickly build your email list and grab potential customers with a pop up. 4. Segmented email data View the performance of your individual email campaigns with relevant statistics, including revenue generated. 5. Analytics Are you meeting your campaign goals? Monitor your results with our powerful analytics tools. Data is easily accessible your SmartrMail Dashboard. Sound Good? Get started now If you have a Shopify, BigCommerce or Neto store, you can try SmartrMail right now with a free trial. Happy Sending! »

| Guide to using SumoMe Email Pop Up with Sendicate

Want to integrate the SumoMe List Builder Email Pop up with Sendicate for your site? Then follow our step by step guide here. 1. Install Sumo Me List Builder on your Site Follow the install instructions on Sumo Me List Builder to add it to your site. You don't need to turn on the pop up yet. 2. Create a New List in Sendicate Next, login to Sendicate and create a list for the new email subscribers that the pop up is going to collect. 3. In Sendicate Customize Sign up Form Click into your new list, and on the right menu, click Customize Sign up Form. Here is where you can set up which fields you would like to collect on your pop up. There's also a handy HTML widget provided there that you can paste directly into your site to start collecting sign ups on site. Pro tips: The less fields you make people fill out, the more sign ups you will get (there's a direct correlation). If at all possible, just make it email address only. 4. Paste the HTML Widget into List Builder In Sendicate copy the widget HTML snippet. Then go SumoMe List Builder, and under Advanced paste the HTML into Custom Form, and choose Small form size. You might want to apply some CSS styling to it. Otherwise, you can go ahead and use the fancy styling of Sendicate customer Bluethumb pop up: <div class="subscribe_forms-preview" id="wrapper" style="background: url('http://i68.tinypic.com/jignki.jpg'); background-size: cover;border-radius: 5px;margin: »

| A Great RedCappi Email Alternative

If you are a RedCappi user, you would have probably received news that the company is terminating all accounts from free email domains. Damn. RedCappi’s effort to minimise deliverability issues will leave thousands of users without an email marketing service. If you are one of those users, we have a RedCappi email alternative for you, Sendicate. 🎉 Hooray! 🎉 From July 5th 2016, free domains from services like Gmail, Yahoo and Hotmail will be booted off Redcappi. The company has said that all future sign ups with a free domain will be also be rejected. If you are one of those customers getting kicked off, don’t worry. Because it’s not too late now to continue sending to your subscribers with an email service that welcomes free domains. Sendicate is a fantastic and free RedCappi alternative (for accounts under 500 subscribers). Our email marketing service equips you with the tools to create beautiful newsletters within minutes. Now you can take your email marketing to the next level with Sendicate’s high performance and upload speed. Lightning Fast Platform Sendicate is fast. We mean really fast. Composing, adding images and videos to your email newsletters and sending only takes seconds. Save more time concentrating on your message and let Sendicate do the design work for you. The Easiest Service to Use Design Designing newsletters beautiful newsletters on Sendicate is so quick and easy, people will assume you have a Phd in graphic design. Choose to customise your email from a template or take full control of your own design in HTML. »

| Sendicate Features

"Simply send beautiful emails to people who matter." Email is personal and intimate, but it can only be as compelling as the right tools that created it. Sendicate is an email app that combines simplicity and design. We care about connecting people who matter to the things they care about. Compose. Email newsletters has never been easier than with Sendicate. Tight with time? No worries! Sendicate gives you lightning-fast efficiency to create beautiful emails in just a minute or two. Manage. Seamlessly up from where you left off with your drafts and access your sent messages. Statistics & Reports. Let Sendicate crunch the numbers for you with our comprehensive statistic reports to monitor and drive your success. Import subscribers. Choose to import a handful of your subscribers manually. Otherwise, if you have a large database, you can quickly import from Excel or CSV. Segment. Categorise your subscribers into smart segments, which adapt your lists automatically, to present your readers with a highly targeted experience. Schedule emails. Don't worry about setting that reminder to send out your emails. Sendicate takes care of the lifting and lets you concentrate on more important matters. Sign up forms. Increase your subscriber base and more email leads with our simple sign up forms. Get 6x the email sign ups with an easy subscription pop up. Simple customization. If design is not your cup of tea, you'll fall in love with our simple customization tool. Let's just say that you can't go terribly wrong with your design. Full template control. Perhaps if full design control is »