| Indie-folk group, Del Water Gap, know email lists are the future of the music industry

Photo: F. S. Oleshansky Del Water Gap are an indie-folk group based out of Manhattan. Their melodic tunes, beautiful harmonies and heartfelt lyrics are winning them fans and critical acclaim. However, as our attention spans decrease thanks to smartphones, there’s never been a more difficult time for a band to keep their fan base engaged and interested. "I’ve never liked the Mailchimp monkey. He looks like a liar." - S. Holden Jaffe, Del Water Gap Having grown up through the rise of the social media zombie apocalypse, Del Water Gap’s front man, S. Holden Jaffe, recognizes the difficulties in getting heard. He believes, as do many big players in the music industry, that the best way to get your message out there is through growing your mailing list and sending newsletters fans want to read. We caught up with Holden to talk growing lists, strategy and design. You’ve said 'Email lists are the future of it all.' We agree! Why do you believe this? We’re all aware of what Facebook has become as of recent. It’s hard to get one’s content above the noise without paying. So after the trusty timeline, email seems to be the logical delivery system. Requiring fans to double opt in to join a list is also huge - you end up with a much more organic, passionate following, whereas any rando [sic] can like your Facebook page and forget about you. How do you build your list? Most of our entries come from folks who buy our »

| Featured Email: the Bearleader Chronicle

The Bearleader Chronicle is a monthly online Travel magazine where people who are passionate about experiencing new things go to be inspired. Run by a team of adventurers with countless miles of travel under their belts, the Bearleader's mission is to look beyond the obvious to uncover the best the world has to offer. Their website has the feel of an old-fashioned newspaper, yet its simplicity and excellent design makes it feel fresh and modern at the same time. We especially love the flat design world times and weather report in the footer. They have replicated the website's great design in their Sendicate powered newsletter. The responsive design and minimalistic approach to their newsletter ensures it looks awesome on all screens. We caught up with Daniela Stallinger, Bearleader's founder and editor based in New York, to talk branding, marketing and strategy. How do you ensure your voice is seamless on all marketing platforms? It was part of our brand design from the beginning to communicate via a variety of media and channels, and to tune our message to play to each’s strengths. We use Facebook and Twitter to announce what is happening on the site. On Instagram we use strong visuals and quotations to spark interest for potential readers. And we use Findery.com, a new map based social media platform, which is the perfect format for our travel centric content. So we can only maintain consistency by having a solid brand structure and following it like a roadmap every day. How do you stand out amongst the crowd? »

| Collaborate on your email

Efficient teams work together. Everyone's had that delusional superior who thinks they know best about everything and micromanages you to the point that you can't do your job. If you're that boss, stop reading. With Sendicate's collaborators feature, each member of the team can be given their own account access, meaning you no longer have to share or change the password you use for everything (which normally involves an embarrassing pet's name or past lover's details) with the rest of your team. This feature is also great if you outsource tasks. Access to your account can be easily given and taken away with a few clicks. Below are instructions with screenshots to help you start working together with Sendicate: Click on the 'manage' tab. In the drop down menu, click on 'account'. Then scroll down to 'collaborators' and click on the 'invite collaborator' button. Enter the new collaborator's name and email and click on the 'create collaborator' button. That's it! A message will appear letting you know your account collaborator has been updated. Your collaborator will receive this email. They just need to follow the link and change their password. If you need to remove a collaborator from your account, simply go back to the 'collaborator' section and click the 'x' next to their name. »

| Growing Email Lists for Small Businesses

Small businesses have both an advantage and disadvantage when it comes to growing an email list. The disadvantage is that they need to work a lot harder to get their name out there and find potential customers. They don’t have the advantage of lots of money to spend and occupy the paid headlines on the most popular channels out there. That being said, there are a lot of advantages to having a small business and growing an email list. The marketing teams in small businesses are usually a lot smaller and agile whereas large corporations have an entire department and take a long time to try new things and shift directions. It’s like the difference between steering a cruise ship versus a jetski. Also with the way social media has swept the world, there are many channels that really only cost your time and creativity when reaching a new customer base like Facebook, Twitter and Instagram. Here are some ideas how small businesses can grow their email list with relatively low costs: Make subscribing easy and obvious Make your sign-up form obvious and easy to find. There are a lot of different applications (Wufoo) to build custom forms that can be embedded on webpages and others that can be widgets on the sidebar of websites. Don’t include more than one or two things for new subscribers to enter. Anything more than a name and email can keep people from submitting their information. Don’t forget to Socialize There are an increasing number of social media plugins these »

| Bare Designed Emails

The most successful companies are the ones that provide a personal connection with their customer. Sending a quick message when they first join your mailing list can be a catalyst for a continued dialog between you and your customer. However, sending a highly designed email automatically when they sign up doesn’t necessarily elicit a personal connection. It can come across as programmatic, creating distance between you and a subscriber on the first touch. The alternative is to send an email directly from your gmail or email client to the new subscriber which will definitely be a more personalized touch that savvy subscribers will recognize. That may be possible when you have a couple subscribers each day, but once you get into the hundreds it’s just not possible to email everyone every day. Sendicate’s new bare email feature allows you to bridge that gap and automate emails that appear to be personalized to spark a personal relationship between your brand and subscribers easily without continued effort. You can write a simple welcome message in Sendicate, using the Bare email template and then automate it to be sent immediately each time someone new signs up. In the email you ran let the new subscriber know they can reach out directly to you and sign off with your name and email instead of a support@domain.com or info@domain.com. Studies have shown bare emails have a higher engagement rate when used on the first touch and people tend to respond to those much more than a formatted HTML »