The digital marketing landscape is ever-changing. Marketing methods that were efficient even five years ago can no longer compete with the current level of Internet optimisation tools available online.
Today 40% of e-commerce transactions are being completed on smartphones and more companies are putting stronger emphasis on personalised content for customers.
Whether you are just starting out or you are a seasoned email marketer, you'll quickly learn that there are mountains of information on the Internet that can easily distract you from your marketing strategy.
With the acronym EMAIL we have simplified how to achieve Godlike status for your email marketing strategy.
Engagement with personalised emails
Create personalised messages for a highly targeted experience. Subscribers are more likely to open an email from brands they already know and relate with.
Understand individual buyer's habits. Your email list should have extensive information on regular and potential customers, matched with qualitative data about the individual.
Too much engagement can be a bad thing. 54% of unsubscribers are a result of emails being too "spam" and sending too often.
Create a calendar to schedule your email dissemination instead of sending out frequent irrelevant emails.
Focus on creating original content that excites and draws the subscriber to click on your links.
2. Mobile Optimisation
Mobile optimisation with responsive UI / UX
Use a responsive mobile design template. Emails that are not mobile friendly makes up for 80% of subscribers deleting and 30% unsubscribing. Make sure your email service provider gives you responsive templates by default.
Optimise mobile friendly landing page. Create a clear and direct call to action that links your subscriber to your mobile optimised webpage.
Leverage on location based marketing to capture customers at the right place and time. Location based services simply sends out push notifications to anyone who has given permission to share their location.
Automate email functions
Set up automated transactional emails to trigger welcome messages, confirmations, cart abandonment, password resets, weekly manifests and more.
RSS to Email is a fantastic option for bloggers. Some people would rather receive emails than regularly check for updates on your blog. This means you will only need to publish your content once and have it sent directly to your email subscribers.
Easy integration for maximum results
Good design makes a world of difference. Well designed emails increase open rates and build brand trust. Leverage on your email service's API plugins and have the freedom to build and customise your design.
For the technically and creatively inclined, choose the email service provider that allows you to fully customise your template in HTML.
Sendicate offers gorgeous templates to choose from.
5. Lead Generation
Generate leads with opt-in forms
Offer an exceptionally valuable opt-in. We are living in a generation where personal privacy is highly regarded. More people are holding back from sharing their email address. It's no wonder why retail sites experience a 20%-40% bounce rate when people are asked to sign up. You have to give people a reason to actually want to opt-in. Present them with an offer, a freebie or anything that would benefit the subscriber.
Written by Joy Seng