Salesforce curated an insightful roundup of 25 email stats in their recent blog post that should be checked out. We are always thrilled to see reminders of the power of email, and we even learnt a few things too.
The top 5 are:
44% of email recipients made at least one purchase last year based on a promotional email.
33% of email recipients open email based on subject line alone.
Roughly half of an email list will be active – either opening or clicking on emails.
Subject lines fewer than 10 characters long had an open rate of 58%.
Personalized subject lines are 22.2% more likely to be opened.