| Featured Email: Messy Nessy Chic

Vanessa Grall is a bohemian, Paris-based writer and the woman behind the successful cult travel website, Messy Nessy Chic. She spends her time seeking out obscure corners of the globe and sharing her stories of fascinating places and people, past and present. "I try to make Messy Nessy Chic reflect the aesthetic of travellers, explorers and collectors," Vanessa explains, "like a cabinet of curiosities." The Messy Nessy Chic newsletter, powered by Sendicate, shares this aesthetic. The minimalist, yet classic design apartment and beautiful images let the content speak for itself. Full of surprises, you never quite know what to expect when you open the weekly newsletter, but can be guaranteed to find something you'll find intriguing. We caught up with Alex, "Co-Founder at large / Magic Elf / Chief Technical Boss man" at Messy Nessy Chic, to discuss the one second rule, the thin line of pop-ups and the worst email he's ever received. How do you stand out amongst the crowd? We try to do things differently at Messy Nessy Chic. After 5 years and about 2000 articles, we're starting to know what our audience likes and what visitors are after. It's a subtle mix of content, tone and design. How do you create an email people want to read? Text and imagery are key. When you browse your email, you usually decide within less than 1 second wether you want to open it or not. This is especially true when you check your mail on a phone and archive them in just a swipe. First of all, you want a »

| Indie-folk group, Del Water Gap, know email lists are the future of the music industry

Photo: F. S. Oleshansky Del Water Gap are an indie-folk group based out of Manhattan. Their melodic tunes, beautiful harmonies and heartfelt lyrics are winning them fans and critical acclaim. However, as our attention spans decrease thanks to smartphones, there’s never been a more difficult time for a band to keep their fan base engaged and interested. "I’ve never liked the Mailchimp monkey. He looks like a liar." - S. Holden Jaffe, Del Water Gap Having grown up through the rise of the social media zombie apocalypse, Del Water Gap’s front man, S. Holden Jaffe, recognizes the difficulties in getting heard. He believes, as do many big players in the music industry, that the best way to get your message out there is through growing your mailing list and sending newsletters fans want to read. We caught up with Holden to talk growing lists, strategy and design. You’ve said 'Email lists are the future of it all.' We agree! Why do you believe this? We’re all aware of what Facebook has become as of recent. It’s hard to get one’s content above the noise without paying. So after the trusty timeline, email seems to be the logical delivery system. Requiring fans to double opt in to join a list is also huge - you end up with a much more organic, passionate following, whereas any rando [sic] can like your Facebook page and forget about you. How do you build your list? Most of our entries come from folks who buy our »